Improve Your Product Design Process In Discovery, Ideation, And Prototyping

Ann Vladimirova
4 min readJul 28, 2021


Each time a product crew begins a new mission, the listing of issues to do will be overwhelming. A robust design process can create construction, effectivity, and a clear path to completion. The team starts with stating a problem, then conducts an analysis, brainstorms an answer, prototypes, and exams it, and eventually, releases a product on a market. While it would appear like an easy course, in actuality, it has a lot of pitfalls. Invest time in discovery. Generally, the more time you spend on the discovery, the more details you’ll find about a problem you resolve, the higher answer one can find. There are two kinds of discovery performed independently: characteristic/functional discovery and design discovery. Usually, this discovery is carried out by UX analytics. The purpose of characteristic and practical discovery is to gather all necessities for a future product, research the present state of a market to seek out the opponents, and set up a technological stack for a future product (select applied sciences that can be used in this product).

Analyze consumer expectations. What users need and what users need are usually not the same issues. It’s too usually product crew deal with both needs and wants, resulting in an infinite product backlog. It’s essential to know who your target customers are and what they need. You may gain this data by interviewing people inside the target market. Clearly define enterprise goals. In terms of the product design process, we have two major targets — create terrific user expertise for people who will use our merchandise and fulfill enterprise objectives. The objective of characteristic discovery is to align the enterprise objectives and product design. Create aggressive comparability. After a workforce conducts a competitor's analysis, it’ll have a strong understanding of the direct and oblique opponents. The next step is to make use of this information to understand what would be the robust and weak sides of your future product. This info could be presented to stakeholders in a visual method — you may create a chart known as Competitive Comparison.

This chart will make it clear both to you and your stakeholders to what area of interest your product belongs. Usually, this discovery is carried out by designers. Designers analyze what design selections are relevant to a selected product. A crucial moment throughout the design discovery is to not be restricted by limitations. Each limitation could have a detrimental effect on creativity — it should prevent genuinely progressive merchandise. Only while you free your mind, you’ll be able to provide you with a genuinely creative design choice. The objective throughout the discovery stage is to connect the information from both discovery processes together and create a robust product design process course. After each team finalizes their actions, they need to meet and talk about their design decisions. This is the second to merge the design selections and set up a solid path for design. Designers ought to by no means blindly comply with the engineering crew. The design direction must be reached primarily based on a mutual agreement, but not compelled by the engineering group. Identify alternative. During the discovery section, it’s vital to understand not only the current state of the market but also the mission of this state in the long run.

It’ll allow you to design solutions to the place the product will be in two, five, or ten years. This can enhance the probability that a product can be in demand and sustainable. Here is a quick, sensible instance. Suppose your staff works on human-machine interaction (HMI) for a premium automobile. The primary workforce collects all requirements from stakeholders. Then it conducts an analysis of premium automotive manufacturers, the technologies they use, and the options they supply for their customers. The workforce analyzes each benefit and downsides of various options. Based on this info, the group proposes a set of features that needs to be implemented in a product. The second staff does design discovery. They don’t focus on functions and technologies, they deal with visual choices that may be applied in a challenge. For instance, staff may analyze the shape of a car to search out the perfect curve for an HMI. Relating to the product design process, we often hear the phrase “roadmap.” Many product groups consider that a roadmap is one thing that may be created earlier than starting a product improvement, and this roadmap prevents them from making errors.

In reality, it’s virtually inconceivable to create a product roadmap proper originally of a challenge. Building a solid roadmap would possibly take months or years (if we talk about subtle digital products). But the excellent news is that correct planning makes this process extra environmentally friendly. The purpose of designers is to set a path — form a product strategy and establish the proper direction for a product. A part of it may be carried out during the discovery section and the other part is during the ideation phase. Through the ideation section, it’s vital to have sturdy brainstorming periods. Ask essentially the most inventive people who are concerned in a mission to hitch the session. The session itself ought to take place in a bodily space, not a digital area, if attainable. Physical areas make it simpler to share feelings. Each session participant is not going to solely be able to share their ideas, but also see the bodily response of different individuals.