SaaS Customer Journey Secrets Revealed
COVID-19’s impact on your business will, of course, depend on your market niche. Market research: who is your target market, what do they want and what keywords do they search on? Once you’ve identified who they are, you can take steps to get them to actively help in your marketing efforts. There are three key pieces of analytics you’ll need once you’ve got your map in place. Its analytics tools can predict what customers will do next, source talent, and optimize pricing mechanisms. She has been a featured content writer on multiple analytics blogs & has 4 years of experience in digital & performance marketing. This makes it one of the best SaaS marketing insights for 2021! To help you succeed, we’ve compiled a list of the ten SaaS marketing insights for 2021 that you should explore. Incorporating artificial intelligence (AI) also makes our list for important SaaS marketing insights in 2021. AI-centered SaaS can be installed to optimize your SaaS products or services. SaaS marketing insights for 2021 wouldn’t make sense without including Platform as a Service (PaaS). If you’re one of the SaaS businesses hit hard by the pandemic — it’s safe to say life has given you lemons.
According to Bain & Company, the pandemic has impacted 75 % of technology and SaaS companies’ sales. Globally, SaaS businesses will be upping their game to stand out from the competition. Clear lead categorization — Clear labeling of visitor, lead, qualified lead, opportunity, lost opportunity, etc. The next step will be a process to track when a buyer moves from one label to another. Evaluation Stage: At this point, you have captured the interest of a buyer. When you have researched your customers and created buyer personas, your next step is to validate your traction channels. “Putting customers first is the guiding philosophy behind everything we do at Kronos. Keeping your customers happy is no easy task, especially when your product is in its MVP stages. This is why it is important to Delight throughout all stages of the journey — especially in SaaS. When marketing your SaaS products, looking at key SaaS marketing insights is essential. Cover both macro and micro conversions — Macro conversions usually involve multiple teams such as sales, marketing, and development. It’s imperative that your company, product, and SaaS customer success teams can both carefully and quickly adjust to any changes.
Logging all incidents or requests, no matter who sees them, the SaaS provider, or your teams. Personalization is one of those SaaS marketing insights you can use to directly engage with your customer. Luckily there are some superior marketing techniques you can use to make lemonade. Using your promoters’ feedback, reviews, quotes, etc. in your marketing efforts in the form of testimonials. Using personalization in SaaS gives users exactly what they want — saving them time and making it easier to use. Despite the SaaS industry’s talent for adapting, SaaS businesses have not escaped COVID-19. PaaS stores software on their platform, so users don’t have to install the products to use them. If you’re lucky enough to be meeting or interacting directly with prospects during the sales process, use this time to ask exactly what they’re looking for. Leveraging them can be very powerful for your marketing and sales strategy. But before we dive into our top SaaS marketing insights for 2021, let’s take a look at where our industry is at present. Micro-SaaS is one of those SaaS marketing insights you can really afford. They’ll be on the hunt for all the ultimate SaaS marketing insights they can find!
For your SaaS businesses to be successful, you need to know what’s next for the industry. The robust and flexible nature of PaaS allows users to scale their businesses easily. In SaaS, the name of the game is to deliver customer results at the speed and scale that competition cannot match. By ensuring that your customers are engaged throughout the pre-and post-purchase period, you can increase brand loyalty and keep your SaaS customers coming back for more. If only your customers are happy with the experience they get, they will continue with the business. What we mean is that some leads will have a higher priority than others. Personalization leads to more leads, sales, and subscriptions. Customer satisfaction leads to retention, which means profit for you! There will be that rare opportunity when you come across a customer who absolutely loves your brand and will not hesitate to announce it to the world. The tech world is a never-ending roller-coaster of innovation, and software needs will continue to change as long as society keeps changing. In practice, not every person who registers to attend your webinar will be a position to buy.
